Reading Is Fundamental (RIF) - gifts, donations, reading challenges

Reading is Fundamental (RIF) seeks to build a nation of readers. RIF prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most. Founded in 1966, RIF is the oldest and largest children's and family nonprofit literacy organization in the United States. RIF's highest priority is reaching underserved children from birth to age 8.

RIF has a Gift Store, and an online donation capability. Children who don't have books and who don't read regularly are less likely to succeed in school and life. RIF books are new, carefully selected, and are given to children for their own collection. Readers often take books and reading for granted, not even imagining that many families have few (if any) books at home. RIF is a well-respected and worthy program to support.

For the third year in a row, RIF and US Airways have a "Read with Kids" challenge to help children discover the joy of reading. The goal is to collectively log five million minutes of reading with kids, September 1st through October 31. Children can win prizes, including a trip to Disneyland. Participants can register individually or as a group.